CEMS Knowledge Forum Vienna: Targeted Advertising
In Vienna I held a workshop on targeted advertising and social networks at CEMS Knowledge Forum in Vienna. European social networks such as XING and StudiVZ don’t yet allow all options of targeted advertising due to privacy law and potential negative user reactions. US networks such as Facebook and Myspace target more. My opinion: Just explain your user in simple words that targeted ads will disturb him much less than untargeted ones!
CEMS is an Alumni group of leading business unversities such as Barcelona, Bergen, Cologne, London, Paris, St. Gallen, Vienna and Warsaw.
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